Online shops
Ecommerce websites that are easy to buy from and easy to run. Magento for bigger catalogues, WooCommerce for smaller ones.
Find out more- CertifiedMagento developers
- Since 2010building for the web
- Since 2017Magento specialists
- Our own stackhosting we run ourselves
- Worldwideclients in the UK, USA & beyond
We tame technology. You run your business.
Technology should make your business easier, not keep you up at night. We've been building websites since 2010, and our job is to take the confusing bits off your plate: we explain things in plain English, build them properly and look after them.
We're big fans of AI, used sensibly. Where it saves you time or sells more, we'll build it in. Where it's just hype, we'll tell you.
No account managers passing notes. The people you chat to are the people who build it, and we go straight to building real pages you can click around.
What you get
- One team for build, hosting and support
- Certified Magento developers on your project
- Real pages in week one
- Honest advice, even when it's "you don't need that"
- Support from people who know your site inside out
Tell us what you need. We'll make it fly.
You don't need to know the tech. Pick what you're after and we'll sort the right tools for the job.
Websites
Bespoke websites designed around your customers, built on WordPress so you can update them yourself.
Find out moreApps & AI
Custom software that makes everyday work easier and safer, with practical AI that takes the fiddly jobs off your hands.
Find out moreHosting
Fast, managed hosting we run ourselves, tuned for online shops and WordPress. Servers in the UK, Europe or USA.
Find out moreNot sure which platform's right for you?
Tell us what you sell, how you sell it and where you want to be in three years. We'll give you a straight answer, even if it's not us.
Make your business fly with AI.
AI's moved fast. Most businesses know they should be doing something with it, but not quite what. That's where we come in.
We build AI into your shop, your website and the systems you use every day. The useful stuff that saves time and sells more, not gimmicks.
And we'll tell you straight where it'll earn its keep and where it's just hype.
AI shopping assistants
A chat assistant that knows your catalogue inside out. It answers product questions and helps people buy, even at 2am.
Product content at scale
Descriptions, meta titles and alt text for thousands of products, written in your voice and checked by a human.
Smarter site search
Search that understands what customers mean, not just what they type. Fewer dead ends, more sales.
Automate the boring bits
Order admin, customer emails, data entry. We wire AI into your systems so your team can get on with the good stuff.
Custom AI tools
Bespoke apps with AI built in: quoting tools, document processing, internal assistants. Built around how you work.
Get found in AI search
People ask ChatGPT and Google's AI for recommendations now. We make sure they understand your business and point people your way.
Get found. Get clicked. Get sales.
A cracking shop is no use if nobody finds it. We handle the SEO, the Google Ads and the social campaigns that bring the right people in.
We'll tell you what's working, what isn't, and what we're changing. All in plain English.
Design that sells, not just sits there.
Good design makes it easy to buy. We design around your customers: what they're looking for and what stops them checking out.
And because we build direct, you'll be clicking round real pages in week one, not squinting at a flat PDF.
Design we do
Support from people who know your site.
Something's gone wonky at 4pm on a Friday? You'll get someone who knows your setup, not a ticket number and a shrug.
We keep things patched, monitored and backed up so problems get caught before your customers notice.
Support we offer
Build direct. Tweak together.
No months of drawings. Here's how it goes.
- 01
Have a natter
We get to know your business, your customers and what's getting in the way.
- 02
Build direct
We get straight into real, working pages, so you see progress in week one.
- 03
Tweak together
You click around, tell us what you think, and we refine it until it's right.
- 04
Launch
We test it properly, move it onto fast hosting and flick the switch.
- 05
Stick around
Support, hosting and improvements from the same team that built it.
Don't just take our word for it.
★★★★★
Purple Prince have been efficient and proactive in meeting all our deadlines. Their support on our commercial issues has added real value. I look forward to many more years working together.
★★★★★
They took the time to understand what we actually needed — not what was easiest to sell. The new site has paid for itself twice over already.
★★★★★
Five years in, they're still the team we call first. Honest, technically sharp, and they actually pick up the phone.
Hosting we run ourselves.
Your site's only as good as the box it sits on. So we run our own stack, tuned for Magento and WordPress, and we keep a close eye on it.
Pick servers in the UK, Europe or USA to suit where your customers are.
- NGINX + VarnishFull-page caching for proper speed
- Redis & NVMe SSDFast cache, sessions and storage
- Daily off-site backupsKept for 30 days
- 24/7 monitoringUptime, Core Web Vitals, Magento health
- Simple SSL managementInstalled, renewed and sorted for you
- UK · Europe · USAPick the region that suits you
Latest news.
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Read the postA Shropshire agency with clients worldwide.
Home is Newport, Shropshire. If you're in Telford, Shrewsbury, Wolverhampton or nearby, we're happy to pop round for a brew.
If you're further afield, that's fine too. We work with businesses across the UK, the USA and beyond, and a video call works just as well.
Questions we get a lot.
Can't see yours? Just ask, we don't bite.
Do you only work with Magento?
Nope. Magento's our speciality (we're certified Magento developers and have been at it since 2017), but we also build WordPress sites, bespoke web applications, and run the hosting and marketing that keeps them all ticking.
How much will my website cost?
Honestly? It depends on what you need. A price off a page won't tell you much. Give us a shout, tell us what you're trying to do, and we'll scope it properly and give you a real quote.
How do you actually work?
We build direct. After a proper chat about what you need, we get straight into building real, working pages and tweak them together with you. You see actual progress in week one, not a flat PDF.
Can you take over a site another agency built?
Yes, we do it all the time. Whether it's a Magento store that needs a steady hand or a WordPress site that's gone wobbly, we'll audit what's there, tell you straight what we find, and get it sorted.
Can you add AI to my existing website?
Usually, yes. Whether it's a Magento store, a WordPress site or a system we've built for you, we can plug in things like an AI shopping assistant, smarter search or automated product content. We'll have a look at what you've got and tell you what's actually worth doing.
Where are your servers?
Wherever suits your customers. We run our own NGINX-based stack with servers in the UK, Europe or the USA, with daily off-site backups and 24/7 monitoring.
Do you only work with Shropshire businesses?
Not at all. We're based in Newport, Shropshire, so we're happy to pop round if you're local. But we've got clients all over the UK, the USA and further afield.
Right then, let's do this.
Tell us what you're trying to do. We'll come back within one business day with honest, useful next steps.